Ann Arbor, MI. – August 17, 2009 – The IMU brand debuted its promotional launch campaign on Wednesday, August 12th at precisely 12am. At that time, the brand released a short video entitled “It’s About Time” with guest appearances from Steve Breaston, Arizona Cardinals Wide Receiver, and John Beilein, University of Michigan Men’s Head Basketball Coach, on its website, WWW.IMUTHEINSIDEOUT.COM. By the next day, 12am, August 13th the video received over 30,000 views. Prior to the IMU video’s release, Merritt had been teasing his viewers with his viral video blog series called “The Get Ready,” sharing his journey, many roadblocks,valuable experiences and some laughs for others to benefit from. While those watching may not have known the name of the company or many of the juicy details, they continued to tune in with over 6,000 views combined on YouTube and Facebook in just three months. On Friday, September 4th, 2009, I Miss You, Inc. and the IMU brand will be released in all its glory at the official company launch event: “Bringing The Inside Out.” The event will showcase IMU’s first t-shirt collection and reveal how Merritt plans to innovatively change the face of fashion by building an apparel company on a socially conscious platform. The challenge IMU sets forth begins with its own company’s employees, extends to its customers, and cycles throughout communities focusing primarily on youth. It all takes place at the University of Michigan League Ballroom beginning at 8pm, doors will open at 7:15pm (Media are invited to join IMU before doors open at 6:45pm for a Question and Answer session). Attendees will include R.J. King, Editor, DBusinessMagazine, John Beilein, U of M Men’s Head Basketball Coach, Michael Finney, President and CEO, Ann Arbor SPARK, and several other influential individuals committed to and supportive of IMU. Proceeds from the eventwill be donated to Mott Children’s Hospital – the first step in IMU’s ongoing commitment to better the lives oftoday’s youth.“I think once people see the video they will know exactly what we’re about. It’s simple; we’re about spreadinghappiness. Who doesn’t want to be a part of that? I invite everyone to come see how much there is to be happy about,” says David Merritt, CEO and President of IMU.
So why is TGLR teaming up with IMU and supporting their cause? The answer is really simple! We support the idea that surround the whole business that Mr. Merritt has started! The idea that people should be genuinely good to one another, work to help one another, and to give back to their communities is something that all companies (clothing, food, you name it), should be endorsing! I support this cause because I think that the ideology behind the companies goal is something that everyone should follow, and should partake in! I can tell you that I will be doing community service and it will be in the IMU name! Everyone reading this should make a concentrated effort to help the cause, and to pass on the goodness to others! Whether you live in Detroit, Michigan, or in New York City, the message needs to get out! Buy IMU, it is for a great cause, and the clothes look awesome! Also, I highly endorse you all go out and become fans of theirs on Facebook (http://www.facebook.com/TheIMUBrand), to further show your love for the upcoming movement! Besides the main goal, the clothes look mad dope, and hopefully I will be purchasing my tickets to be at the, “Bringing The Inside Out” event come September 4th! Anyway, that’s all there is for now on IMU’s being. Check them out on their homepage, watch the video HERE, and buy your tickets for the September 4th debut HERE! The video about sums the whole cause up, and is really the main reason why I support their cause! Check it out, leave a comment, and be on the lookout for some reviews of their beautiful works of clothing!
More IMU Information & Reviews Coming Soon!!!
